Privacy policy

Last updated: 26 October 2026

1. Who we are

Style2Fetch is a trading name of The Fashion and Beauty Loft (Malgorzata Kuna, sole trader), 32 Orion Way, Doncaster DN4 8AE, United Kingdom. VAT number GB326653691. Registered with the Information Commissioner’s Office (ICO), registration reference ZC265162.

We are the data controller for the personal data described in this policy. Contact: info@style2fetch.com.

This policy applies to our website (style2fetch.com), our mobile app, and our customer chat.

2. What personal data we collect

  • Identity and contact details: name, email address, delivery and billing address, phone number.
  • Order details: what you bought, when, for how much, delivery choice, order notes (for example a parcel locker code).
  • Account details: login email, password (stored encrypted by our platform), order history, saved addresses.
  • Payment details: handled entirely by our payment providers (Stripe, Klarna, PayPal, Apple Pay). We never see or store your full card number.
  • Chat messages: what you write to us in the chat on our site (Lily), including any name and postcode you give to check a loyalty code.
  • Loyalty programme data: your name, email, postcode and the value of your purchases with us, used to work out your discount tier.
  • Technical data: IP address, browser and device type, pages viewed, approximate location (country/city), app version, push-notification token if you allow notifications in the app.
  • Marketing preferences: whether you have agreed to receive marketing emails from us.

We do not collect special-category data (health, religion, etc.) and we do not knowingly sell to anyone under 18.

3. How we get your data

Directly from you: when you create an account, place an order, use the chat, sign up to our emails, or contact us. Automatically: through cookies and similar technologies on the website and app (see section 9). From our delivery partners: tracking and delivery status for your parcel.

4. Why we use your data and our legal basis (UK GDPR Article 6)

  • Taking your order, payment, delivery, returns and refunds — performance of a contract.
  • Customer service, replying to chat and emails — contract / legitimate interests.
  • Running your account — contract.
  • Loyalty programme and discount codes — contract (programme terms) / legitimate interests.
  • Keeping accounting and tax records — legal obligation (HMRC).
  • Fraud prevention and site security — legitimate interests / legal obligation.
  • Marketing emails, push notifications and newsletters — consent (you can withdraw at any time).
  • Advertising measurement via Meta Pixel and TikTok Pixel; analytics cookies — consent (cookie banner).
  • Improving our website, app and product range — legitimate interests.

Where we rely on legitimate interests, we have checked that our interests do not override your rights.

5. Who we share your data with

We share your data only with companies that help us run the shop, under contracts that require them to protect it:

  • GoodBarber (France): hosts our website, app, customer accounts and orders. Data is stored in the EU.
  • Stripe (payments), Klarna (pay-later), PayPal and Apple Pay: process your payment. Each is an independent controller for payment data under its own privacy policy.
  • Royal Mail, DPD and InPost (deliveries to Poland): receive your name, address, phone/email so the parcel can be delivered.
  • Tawk.to (customer chat "Lily"): stores chat conversations.
  • Meta Platforms (Facebook/Instagram): receives Pixel events (pages viewed, add to cart, purchases) only if you accept advertising cookies.
  • TikTok (TikTok Information Technologies UK Limited): receives Pixel events (pages viewed, add to cart, purchases) only if you accept advertising cookies.
  • Google Firebase: push notifications in the mobile app.
  • SiteGround: hosts our own loyalty programme and customer database server (api.style2fetch.com), located in the United Kingdom/EU.
  • Professional advisers and authorities (accountant, HMRC, courts) where the law requires.

We never sell your personal data.

6. International transfers

Some providers are outside the UK. Transfers to the EU/EEA (GoodBarber, Klarna, InPost, DPD) are covered by the UK adequacy regulations. Transfers to the USA (Meta, Tawk.to, Stripe, Google) and to other countries outside the UK (TikTok) rely on the UK Extension to the EU-US Data Privacy Framework or on the UK International Data Transfer Agreement/Addendum, as applicable.

7. How long we keep your data

  • Orders, invoices and refunds: 6 years after the end of the tax year, as required by HMRC.
  • Account data: while your account is active; deleted on request or after 3 years of inactivity.
  • Loyalty programme data: for the current programme year (1 September – 31 August) plus the following 12 months.
  • Chat transcripts: 12 months.
  • Marketing consent records: for as long as you are subscribed, plus 2 years as proof of consent.
  • Pixel/analytics data: as set by the provider; cookie lifetimes are listed in section 9.

8. Your rights

Under UK GDPR you can ask us to: give you a copy of your data (access); correct it; delete it; restrict or object to how we use it; transfer it to you or another provider (portability); and withdraw consent at any time (for example by clicking "unsubscribe" in any marketing email or changing cookie settings).

Email info@style2fetch.com. We reply within one month and do not charge a fee unless the request is unfounded or excessive.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, helpline 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. We would appreciate the chance to resolve your concern first.

9. Cookies and similar technologies

When you first visit our site you see a cookie banner. Nothing other than strictly necessary cookies is set until you choose.

  • Strictly necessary (always on): login session, shopping cart, cookie-consent choice, security. Lifetime: session to 12 months.
  • Functional: remembering your preferences (e.g. size units, recent searches). Lifetime: up to 12 months.
  • Advertising / measurement (only with your consent): Meta Pixel (_fbp, _fbc, 3 months) used to measure our Facebook and Instagram advertising and to show you relevant ads. You can also control Facebook ads at facebook.com/adpreferences. TikTok Pixel (_ttp, up to 13 months) used to measure our TikTok advertising and to show you relevant ads.
  • Chat: Tawk.to sets cookies to keep your chat session (twk_*, up to 6 months).

You can change your choice at any time by clearing cookies in your browser, which will show the banner again, or via your browser settings (support.google.com/chrome/answer/95647 for Chrome; equivalent pages for Safari, Firefox and Edge). Blocking strictly necessary cookies will stop the cart and checkout working.

In the mobile app you can turn off push notifications in your phone settings and limit ad tracking in iOS (Settings → Privacy → Tracking) or Android (Settings → Google → Ads).

10. Security

Our website and app use HTTPS encryption. Payments are taken by PCI-DSS-certified providers; we never hold card numbers. Access to customer data is limited to the two people who run the business and is password-protected.

11. Changes to this policy

We will post any changes on this page and update the date at the top. If a change is significant, we will email account holders.

12. Contact

Style2Fetch (The Fashion and Beauty Loft), 32 Orion Way, Doncaster DN4 8AE, United Kingdom · info@style2fetch.com